Presence
Built to convert. Now built to grow.
Presence is the paid traffic layer. Local search campaigns that put your business in front of people who are ready to book, while organic search builds in the background.
The problem
Most local businesses get the order wrong.
Traffic without a destination
Clicks accumulate, the budget drains, and when the campaign ends there's no clear reason it didn't work. Nobody checked what happened after the click.
Targeting built on assumptions
Campaigns built without a clear picture of who's searching or why. Broad targeting, no filter. The right people are there. They're just not seeing your ads.
Reports that don't answer anything
Impressions and click rates don't answer the only question that matters: how many bookings came from the spend? Without tracking in place, it's decoration.
Paid traffic amplifies what's already there
If the site isn't converting yet, paid traffic just burns the budget faster. Presence is an accelerant. It requires something worth accelerating.
What's included
Local search campaigns built for conversion, not clicks.
Most campaigns skip at least one of these. That's usually where the budget goes.
Google Ads targeting high-intent searches in your service area. Keywords chosen for the person who's ready to book, not the person who's still browsing.
Paid traffic goes to pages built to convert, not the homepage. Each campaign links to the right page for that search, with a clear path to booking.
Campaign performance reviewed and adjusted each month. Underperforming terms paused, winning patterns scaled. Budget follows what's working, not what launched.
Leads, bookings, cost per acquisition. Not impressions. Not click-through rate. The numbers that tell you whether the spend is earning its place in the budget.
The process
Align. Launch. Optimise.
01
Align
Before any campaign is built, the landing pages are reviewed and the target audience is mapped. Budget is set against realistic targets, not what the platform recommends. Nothing launches until ready.
02
Launch
Keywords, ad copy, and conversion tracking confirmed. Every element reviewed before spend begins. The first week is watched closely from impressions to conversions, looking for early corrections.
03
Optimise
Monthly review of what's working. Irrelevant spend cut, bids adjusted, underperforming ads paused. The campaign gets tighter each month, and the reporting tells you exactly what the spend is producing.
The site is live. It's converting. You want to compress the timeline.
Presence makes sense when the foundation is in place: a site built to convert, tracking live, and a clear picture of who you're targeting. Organic is working at some level, even if slowly. You want to accelerate it, not replace it.
The natural entry point is after the site is live and converting. Presence extends what's already working into a paid channel running alongside it.
If the site isn't converting organically yet, paid traffic won't fix it. Running ads to a page with a broken conversion path just means spending money to confirm the problem exists.
It's also not the right move if conversion tracking isn't in place. Without it you're flying blind. Spend goes out, results are unknown, and there's nothing to optimise against.